For many years, H&M has collaborated with many designers from Karl Lagerfeld to Alexander Wang and all of their collections were an international success. Now, that Balmain is the next super luxury brand to work with H&M; will the creative director Olivier Rousteing be up to par with this huge task?.
According to his interview with style magazine, Olivier considers it to be a personal and professional achievement to work with H&M. It is an exciting challenge for him to create a collection for the worldwide street market. Since Balmain is known for its couture details, Olivier will make sure to keep his upcoming H&M collection filled with high-end craftmanship but with a twist. He is designing for the new generation and is happy to provide the public a taste of Balmain DNA. The collection will include both menswear and womenswear and is set to release on the 5th of November.